The Husb and I use Groupon on a pretty regular basis. I do agree with The Ball is Round in his post Marketing 101 that it is a good concept for consumers, but pretty weak for the retailer. Since discussing the reality of Grouponomics with some friends of mine in branding a few months ago, I have been torn in my desire to continue use of the site. Here’s the bottom line: I am a freelancer on a Ramen budget that likes to enjoy the good life. If I find a Groupon or other social marketing deal that I think is awesome I buy it. When I cash in my deal, if have a good experience I try to return to the business and continue to boost their revenue.
Most recently I got the Husb a Groupon for Barber Dollz in Hollywood. We try to find affordable haircuts outside of the normal best cuts. His hair is like a wild beast and needs professional help. (Side note: My fro is just as bad and we pity our future children.)Unfortunately, for their marketing strategy we won’t be coming back, it is too far over the hill for a regular place.
While the Husb sat in a chair on display for Hollywood Boulevard passersby, I took Oliver for a walk and checked out some history. Hollywood is an area most locals avoid at all cost, just like Time Square for New Yorkers.
Fortunately, the Boulevard is practically empty pre-noon and east of Highland. You won’t find the famous Chinese Theater or numerous street performers hawking photos for donations this side of Hollywood, but amidst the cheap souvenir shops, guys selling tours, and dirty lingerie stores you will find history, street art, and architecture.
The Hollywood Walk of Fame takes up just over a mile of Hollywood Boulevard sidewalks, but few walk the entire stretch. On this less traveled section Oliver and I found quite a few stars that I thought deserved more recognition than being in front of a sleazy underwear shop.
Oliver and I meandered the strip reading historical signs and checking out the sites. Luckily, Hollywood Blvd. has a decent amount of trees lining the street. I am avid supporter of not allowing my dog to pee on anything he wants including buildings, bikes, and other dogs.
I really enjoyed the different paintings of old stars including Marilyn Monroe, James Dean, and Tommy Dorsey. The artists and shop owners did a great job of making their overbearing gates a little more palatable.
I am sucker for old buildings and architecture. I fell in the love with the Warner Pacific Theater on my walk. The Theater opened in 1928 and grew with the film industry until it was forced to close its doors in 1994 due to structural damage.
The building was designed by architect G. Albert Lansburgh in the beaux-arts style that was very popular in America from 1880-1920. I found the intricate detail and Italian inspired features to be a gem in comparison to the backdrop of Hollywood.
The parking lot has been turned into an Urban Garden, by the Ecclesia Church, the current tenants of the WPT. Find out more about the garden here.
Rob Reiner’s star is right in front of the Urban Garden and Oliver felt like it was the perfect spot to people watch.
Next time that you want need to get out, check out an area you don’t normally visit. As long as the area doesn’t have a no dog rule, bring your four-legged friend and enjoy sites that you might take for granted. Oliver loved exploring a new places just as much as I did.
I leave you with a few abstract photos of the architecture I couldn’t get enough of.